Götrich & Co – A New Era of Classic Elegance
Götrich & Co is a modern destination for timeless style, rooted in centuries of tradition. In 2019, the heritage tailoring house Götrich and the premium accessories brand Baron were brought together into one unified business. The vision was clear: to create a single destination for those who value refined craftsmanship, exceptional quality, and updated classic design.
All former partners remain active in the company, including the Adelswärd family—holders of the title “baron” since 1783 and stewards of Baroniet Adelswärd, the only Barony in Sweden. We also maintain a strong connection to Savile Row through our co-owners Cad & the Dandy, the youngest and largest tailoring house on the Row, and a full member of the Savile Row Bespoke Association. Their global network continues to provide Götrich & Co with unique access to the finest artisans and fabric mills in the world.
Two Brands, One House
While united under Götrich & Co, the two brands continue to operate with distinct identities:
- Götrich is our tailoring brand. It represents nearly 300 years of bespoke craftsmanship, offering bespoke garments, as well as ready-to-wear pieces and refined textile accessories. Our tailoring heritage includes a client list of royalty, aristocrats, clergy, business leaders, and cultural figures.
- Baron is our accessories brand, specializing in luxury leather and canvas bags and travel goods. Designed with a Scandinavian sense of style and practicality, every Baron piece is crafted to accompany a life of purpose, elegance, and movement.
Tradition, Tailoring, and Technology
The core of our business remains centered on bespoke tailoring, but in recent years we have broadened our offering. Our accessories collections are made in collaboration with leading British makers such as Rampley & Co, La Bowtique, Albert Thurston, and Ince Umbrellas. Since 2020, we also offer a ready-to-wear line crafted in our own ateliers, using the same attention to detail and quality that defines our bespoke garments.
We honor the craftsmanship traditions that have defined Götrich for generations: handmade buttonholes, hand-padded canvassing, and no fewer than three fittings for bespoke suits. But we also embrace progress. We utilize digital pattern-making systems, modern supply chain tools, and efficient atelier workflows—all without compromising the integrity of our craft. Digital communication allows us to be more accessible and responsive to our clients, no matter where they are.
