The story of Götrich & Co
House of Baron & Götrich
Götrich & Co - a destination for classic style
In 2019, the two companies Götrich and Baron merged into a fully combined business under the name Götrich & Co. All co-owners remain in the business, including the Adelswärd family, who carries the title “baron” since 1783 and also holds the estate Baroniet Adelswärd, the only Barony in Sweden. Also Cad & the Dandy, the youngest and largest tailoring house on Savile Row, London, are active shareholders and plays an important role in securing the connection to the industry at large.
The ambition with Götrich & Co is to create the obvious destination for classic elegance in an updated environment with a focus on craftsmanship, style and quality. Baron continues to be the brand for all our leather and canvas bags and accessories, and Götrich is the brand we use for our ready-to-wear garments, our bespoke tailoring business and our accessories in textile.
The home of the combined business is today on Humlegårdsgatan 19 in Stockholm, where we have a full-scale tailoring atelier in the basement and our shop and showroom on the street level.