Editorial
The Götrich & Co editorial is where we post pieces on various topics that are dear to us. It can be everything from thoughts on style and design to production, materials and sustainability.
The Bespoke Tailoring Process
At Götrich we tailor every garment bespoke for you. For readers unfamiliar with the term bespoke, it comes from the old days of tailoring. When a customer had come in to the tailor to select a piece of cloth for his garment, the cloth had “been spoken for”, that is to say that the piece was earmarked for that particular customer. After that the process of tailoring the customer’s garments began.
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The Art of Tailoring
About 100 years ago a man that needed clothes could do only one thing; go to see his tailor. Tailoring was a natural part of any man’s daily life and it was normal for everyone to build a relationship with their tailor. Much in the same way that people today build a relationship with the barber or hairdresser; you return to the same one if you are happy with the result and you either start relying on the barber for advice or your choose one that understands your needs exactly.
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The Anatomy of the Jacket
What distinguishes a well-fitting jacket from a not-so-well-fitting one? When you see it you will notice immediately, but it can be hard to dissect the details if you don’t know what to look for. We shall try to give you a feel for the details that really do matter, so that you can start to have a more educated perspective on your wardrobe.
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The joy and value of a well-cut suit
Any bespoke tailoring aficionado will tell you the same when it comes to well-cut suits and jackets; they can be spotted from a mile away.
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The Sustainable Wardrobe
Walking through any shopping centre these days I think we all feel a little sting of worry. The amount of items; garments, home electronics, shoes and other products, that are being churned out by the minute is staggering.
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Guest blogger @olof1982
We are very happy to introduce guest bloggers on Götrich.com. We have invited friends, customers and colleagues to share their perspectives on tailoring, classic style, and passion for quality. As a first contributor, we are proud to present the well knows writer, instagrammer, and most of all banker; Olof Nithenius (@olof1982).
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Guest blogger @a.wiberg
It is time for our next blog post in our series of guest bloggers on Götrich.com. We have invited friends, customers and colleagues to share their perspectives on tailoring, classic style, and passion for quality. As our next contributor, we are proud to present the well known tv-host, blogger, and life style writer; Alexander Wiberg (@a.wiberg).
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Guest blogger @linus.norrbom
It is time for our next blog post in our series of guest bloggers on Götrich.com. We have invited friends, customers and colleagues to share their perspectives on tailoring, classic style, and passion for quality. As our next contributor, we are proud to present the well known Instagrammer Linus Norrbom (@linus.norrbom).
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Guest blogger @olof1982 pt2
Many men interested in classic style probably recognize me from the world of men's fashion where I have worked for the past 9 years. What some people may not know is that I also work in the financial industry on a daily basis as an advisor to wealthy families.
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Guest blogger @olof1982 on Fashion Post Corona
What will fashion be like post corona? In my role as a public "opinion maker" in men's fashion I get one question all the time. What I, as a writer and podcaster, think about fashion after the pandemic. I think I know the answer and base it on history. (As well as a large portion of more or less qualified guesses…)
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Guest blogger @olof1982 on Black Tie
Time to go to Black Tie parties again! Now most pandemic related restrictions have been lifted. Knock on wood, but let's hope that after two
years we can now leave it behind us and look ahead.
Olof Nithenius on the future of bespoke
One of the clearest trends, if you can call it that, is a transition to a more casual style. This is particularly evident in the business world, where many industries have had more or less formal dress codes throughout history.
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A Journey to Pitti Uomo 103
Twice a year, the team at Götrich & Co travels to Florence, Italy to attend the well known industry trade show, Pitti Uomo. A fair that was held for the 103rd time this January.
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No Casual Friday
Some time ago, I posted a picture on Instagram wearing a dark, formal, tailored suit, white shirt, and tie. I received some positive feedback on the picture, but there was one comment in particular that stuck with me and also laid the foundation for this text. The commenter wrote, "Remember, it's not you who dresses up, it's everyone else who dresses down."
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